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Social Media

Social Media is about relationships …


  • Facebook tops Google for weekly traffic in the US.
  • If facebook were a county it’d be the world’s 3rd largest.
  • A new member joins LinkedIn every second.
  • We don’t have a choice on whether we do social media, the questions in how well we do it.” Eric Qualman
  • Lady Gaga, Justin Bieber and Brittany Spears have more Twitter followers than the entire populations of Sweden, Israel, Greece, Chile, North Korea, and Australia.
  • 50% of the mobile Internet traffic in the UK is for Facebook…. Imagine what this means for bad customer experiences.
  • Generation Y and Z consider e-mail passe’.
  • YouTube is the 2nd largest search engine in the world.
  • If Wikipedia were made in to a book it would be 2.25 MILLION pages long….. Would YOU use it? It would take you over 123 years to read.
  • 90% of consumers trust peer recommendations, only 14% trust advertisements.
  • 93% of social marketers use social media for business.


  • 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)
  • More than 250 million people use Facebook Connect every month. (Facebook)
  • College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010. (
  • Chicago was the fastest growing city on Facebook in terms of usage in 2010 (Houston was a close second). (
  • During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (
  • Indonesia has the second largest population on Facebook




  • The average American Internet user watches 30 minutes of video online per day [40% increase over 2009] (comScore) Compared to 5 hours of television per day.
  • 22% of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore).
  • 4% of adults on the Internet use location-based services (Pew Internet Research).
  • Social networking site usage grew 88% among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research).
  • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013. (NPD Group).
  • 75%: The percentage of U.S. iPad users that are interested in seeing videos within magazine ads on their iPad. (eMarketer via David Erickson).
  • The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 ( via David Erickson).Article originally published on 
To find out how Blue Raptor Media can help your social media strategy click here

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